November 8, 2009
diesel’s creative and provocative marketing targets a younger demographic. These trend-setters want to express their inividuality through their clothing, as well as lead an independent and exciting life. Wilbert Das, Diesel’s creative director, has been with the company since 1988 and oversees all product design as well as manages Diesel’s image through advertising and new product development. Diesel also prides itself on hiring a talented and innovative staff to create products that start trends, not copy them.
Even though Diesel was founded in 1978 by Renzo Rosso, the brand [...]
October 24, 2009
They call it a New York minute for a reason- NYC residents are known to pack every second with with activity- from work to play to exercise. So When PSFK was given 10 quick minutes with diesel founder and owner Renzo Rosso at Diesel’s headquarters yesterday, we knew we had to get our most pressing questions in. Rosso, who is in town to be honored by stars and fellow designers alike for the 26th Annual Night of Stars Corporate Leadership award for building a 30-year old brand.
According to [...]
October 24, 2009
Created for both guys and girls, the full collection not only includes denim but shirts, underwear and sneakers, each with hidden details and contrast stitching when lit.
Looking back to the club scene of the late ’80s and early ’90s, diesel’s new Flash for Fun collection uses a bright mix of specially coated denim designed to dazzle under black lights. The party pants look completely normal during daylight hours, making the transition to late nights a cinch.
