Although sportswear is ubiquitous, it takes prada to bring a large dose of irony to the predictable. Prada does golf — all fake grass, cartoon-printed berets and colorfully patterned golf bags as the ultimate accessory. Really?

“It’s Americana — with golf as an excuse for being cheerful,” Miuccia Prada said backstage.

The front row was peppered with men wearing the smash-hit Tropicana shirts — with kitsch monkey and banana prints — from the current Prada women’s line. So there were some new male shirts, tasteless but fun. They were micropatterned with little people at active sports. Other rhinestone cowboys wore two-tone denim and leather, while jackets were encrusted with crystals and gold studs.

This summertime in a sunshine country, circa 1965, was only partly tongue-in-cheek. The collection also had simple cotton suits, drab-chic cardigans and tailored shorts as Ms. Prada walked a tightrope between good and bad taste.

Classic, fringed-tongue golfing shoes in three separate colors exuded the joy of a man teeing off on undulating links — even if Prada’s grass was fake.

The gucci vision of clothes for sport also was rooted in the 1960s, but from the perspective of heroes like the British movie star Michael Caine or the hip tailor Tommy Nutter, according to the designer Frida Giannini. She took fencing, tennis and golf as inspiration but based the collection on neat little suits in upper-crust checks. The tailoring was predictable, with gilt chain necklaces the highest level of daring — until the jaunty ending. Then windowpane-check pants mixed with a solid jacket gave a fresh look to the tuxedo.

Outerwear, like raincoats or jackets as worn at the races, played with the sports element, but only backstage was it easy to appreciate the details culled from Ms. Giannini’s favorite, horseback riding: lines of leather inserted in trim coats and bags crafted from saddle leather. It is smart of the designer to use her own passion to take Gucci beyond its original bar-and-bit motif. Yet the collection itself was like a gentle canter, with no tension nor any stiff jumps over a bar set high.

Calvin Klein men’s wear has become a techno hub, where superlight fabrics, laser-cut, bonded and waxed, stand away from the body like some intergalactic meringue. The effect is of extreme sportswear, a space capsule that orbits the silhouette without making much contact. Transform the habitual white into acid yellow, and the look seems to come from another planet.

“I worked a lot of hyper 3-D dimensions, and I wanted texture — waffle pique and rubber takes on mesh,” the designer, Italo Zucchelli, said backstage to explain the voluminous track pants, the cropped fleeces and the extreme sport details, like running shoes on a transparent plastic sole.

The men’s wear designer has created a distinct image for Calvin Klein and is good with surface details, like perforations or tiny, tilelike squares on the oversized tops. The proportions of the large shorts had a space age, sporty energy. It was enough to make the teen pop idol Joe Jonas, sitting in the front row in a silvered suit with an otherworldly sheen, look quite classic.

Where would Moncler Gamme Bleu’s enthusiasm for sport lead the brand for the summer 2012 season? The designer, Thom Browne, previously did the brand’s signature skiing look, with further ventures into swimming or equestrian activities.

This time around, it was fencing, as white-clad figures with their upstanding rapiers opened the show in a fencing club filled with trophies. To the soaring soundtrack from “Star Wars,” the fencing-padded clothes took on a space age dimension, as well as developing a new track for Moncler’s down stuffing. Mr. Browne, in gold medal form, had other sports ideas, bringing in references to tennis with horizontal-striped jersey blazers with brass buttons. He infiltrated the season’s favorite mesh for a blouson jacket and pants and even made his body-shrunk suits in Prince of Wales check seem like an ironic take on sportswear.

Missoni has a good reason to focus on the 2012 London Olympics. The founder, Ottavio Missoni, known as Tai, met Rosita, his future wife, at the 1948 Olympics in London. Their daughter, Angela, as the brand’s creative director, took the soft jersey tracksuit — breakthrough sportswear of the official Italian team of half a century ago — and turned it into a soft cardigan suit.

Going back to the label’s sporty roots meant a complete collection in knitwear, using the unstructured shapes, the textured yarns and blurry patterns that are integral to Missoni, but stiffening them with woven metal. Worn with a special sports shoe by Converse, adapted from its Auckland Racer model, the show promised a dynamic sportswear energy. But the collection needed not a regular fashion show, but a racing track for the models to show off muscles undulating under the free-form clothes.

The word “heritage” is still pulsating through the fashion world. And although it has become a cliché, it continues to have a meaning about the essence of identity.

Pringle of Scotland is a knitwear brand from north of the (English) border — right? But not necessarily when you come into the storied house as its new creative director, Alistair Carr. The British designer went for international cool — the look summed up by the Balenciaga-Style boots (a nod to the designer’s former employer). The neon-soled footwear was a collaboration with Puma and set the tone for a skinny, streetwise look, mixed with tough-guy sportswear.

Mr. Carr’s knits were the most intriguing pieces: Pringle’s signature diamond patterns were worked into taut knitted vests and sweaters to produce what looked like pixilated classic patterns, bringing the modernity of the wired world.

The dynamics of Lapo Elkann, working with his new creative director, Eric Wright, made a fine and streamlined collection for Italia Independent . The duo captured the derring-do of high-speed sailing or car racing, giving an upscale spin to sportswear.

The result was simple polo shirts in strong colors with a selection of fabrics from featherlight to sturdy. Add piqué pants with connotations of Riviera sailing or a waterproof zipper jacket for high life on the ocean wave and there was a real sense of sportswear moving forward at Olympian speed.

Das klassische Breton-Streifenshirt wurde um 1900 ursprünglich von französischen Fischern getragen. Knapp 50 Jahre später haben Stilikonen wie Audrey Hepburn und Coco Chanel den Look abgeschaut und sich zu eigen gemacht.

Heute stehen blau-weiß-gestreifte Shirts immer noch für Marine, Meer und Sonne – und lösen bei uns automatisch Urlaubsgefühle aus. Wahrscheinlich hält sich der Breton-Streifenlook-Trend deshalb so hartnäckig in den letzten Jahren. In diesem Sommer ist allerdings noch ein neuer Trend hinzukommen: der Multicolor-Streifenlook.

Fester Platz im Kleiderschrank

Rote, orange und grüne Streifen in einem Kleid – prada zeigt uns, wie das in diesem Sommer funktioniert. Gut, dass sie auch gleich noch das Color Blocking mit erfunden haben.

Trotz der bunten Varianten hat sich das klassische Streifenshirt einen festen Platz in unseren Kleiderschränken erobert: Lässig kombiniert zur Jeans oder zum Rock fühlen wir uns darin stylish und wohl.

Kein Wunder, dass auch 50 Jahre nach Coco Stars wie Alexa Chung, Sienna Miller und Kate Moss auf Streifenshirts stehen!

Weitere Must-Haves finden Sie in unserem virtuellen Kleiderschrank!

Brunello Cucinelli will auch an die Börse

Italienischen Medienberichten zufolge bereitet die in Perugia ansässige Brunello Cucinelli SpA ihren Börsengang vor. Das Unternehmen, dass sich auf edle Cashmere-Produkte spezialisiert hat und für den Total Look Outfits bekannt ist, erwägt seit rund einem Jahr eine Notierung. Nach den hervorragenden Ergebnissen im letzten Geschäftsjahr, in dem die Umsätze um 27,1% auf 201 Mio. Euro stiegen, hat sich das Management nun entschlossen, konkrete Maßnahmen einzuleiten. So wurden die Banken Merrill Lynch und Mediobanca als Global Coordinator für die Begleitung des IPO ernannt. Auch für das aktuelle Jahr rechnet das Unternehmen mit zweistelligen Wachstumsraten. Durch die Börsennotierung soll das internationale Wachstum weiter vorangetrieben werden.

Brunello Cucinelli ist nach Prada und dem Daunen- und Sportswear-Brand Moncler bereits das dritte italienische Luxusunternehmen, dass in diesem Jahr ankündigt, an die Börse zu gehen.

Anna Jagodzinska ist die kühle, schicke Polin mit den hohen Wangenknochen. Bezirzt hat sie unter anderem schon Marc Jacobs, Calvin Klein, Oscar de la Renta, Tommy Hilfiger und Dolce & Gabbana
Anna Jagodzinskas Look

Anna Maria Jagodzinska, die am 12. September 1987 im polnischen Sierpc geboren ist, zählt zu den klassischen Schönheiten der Modelwelt: 1,77 Meter groß mit langem blondem Haar und kühlen blauen Augen. Das Markenzeichen der 23-Jährigen sind ihre markanten Wangenknochen, die ihrem ansonsten mädchenhaften Gesicht etwas Elegantes und Erwachsenes geben. Anna Jagodzinskas Modelkarriere beginnt im Jahr 2003 mit einem Vertrag bei der Agentur "Next" und ihrem Laufsteg-Debüt bei der Fashion Show von Pringle of Scotland. Noch im selben Jahr zieht die Polin nach New York. Im September darf sie für DKNY und Marc by Marc Jacobs laufen – kein schlechter Start für eine Model-Anfängerin.
Ihr Durchbruchjahr

2004 gelingt Anna Jagodzinska der Durchbruch zum "Top-Newcomer-Model". Im Februar 2004 wird sie von Burberry, Marni, prada, Alexander McQueen und Chanel für ihre Schauen in Mailand und Paris gebucht. Auch die Modemagazine werden auf sie aufmerksam: Im August erscheint sie in einem Editorial in "W", im September in "i-D" und im Oktober in der italienischen "Vogue". Außerdem wird sie das Gesicht für die Herbst-Kampagnen von BCBG Max Azria, Moschino Cheap & Chic und Pollini.
Jobs in Mailand, Paris und New York

2005 modelt Anna Jagodzinska für Moschino, den Neiman Marcus Katalog, sie erscheint auf den Titelseiten von "French Revue des Modes", der australischen "Vogue" und mit Tom Ford auf "L’Officiel". Auf den Laufstegen ist sie im Folgejahr bei diesel, Proenza Schouler, Moschino, Lanvin und Yves Saint Laurent in New York, Mailand und Paris zu sehen. Sie erscheint 2006 noch dazu auf dem Titelblatt der deutschen "Vogue" und modelt wieder für Moschino und H&M. Ihre Modelkarriere ist richtig in Schwung gekommen. Dennoch entscheidet sich Anna dafür, eine Auszeit zu nehmen und zu studieren.
Rückkehr ins Modelbusiness

Die Pause tut ihrer Karriere keinen Abbruch. Als Anna Jagodzinska im Februar 2008 in die Modewelt zurückkehrt, ist sie gefragter denn je: Ihr Comeback feiert sie in den Herbstschauen von Balenciaga, Donna Karan, Chanel, Givenchy, Hermès, Louis Vuitton und Viktor & Rolf in New York und Paris. Kurz darauf erscheint sie in internationalen Magazinen wie "Harper’s Bazaar", "Vogue" und "Numéro", in den Werbekampagnen von Alberta Ferretti und Calvin Klein Jeans. 2009 ist Anna sogar das gefragteste Werbemodel der Frühjahrssaison: Sie posiert in Kampagnen von Balenciaga, Calvin Klein Jeans, ck by Calvin Klein, Chloé, Donna Karan, Prada und Pepe Jeans. Im Herbst kommen Bottega Veneta, Oscar de la Renta und Parfum-Verträge mit Prada und Tom Ford dazu. Ihre Bekanntheit steigert Anna noch, als sie in der Fashion Show von Victoria’s Secret läuft.
Ärger mit der Agentur – Erfolg bei den Designern

2010 verklagt das polnische Topmodel ihre Agentur "Next Models", weil sie ihr Honorare im Wert von Tausenden US-Dollars schuldet. Ihre Karriere setzt Anna Jagodzinska bei "Ford Models" fort. Ihre Verträge mit Donna Karan und David Yurman verlängert sie hingegen. Außerdem wird sie das Gesicht für Tommy Hilfiger, Gap, Bally und wirbt 2011 für Parfum von Dolce & Gabbana, Dsquared2, Cesare Paciotti und Stella McCartney .

Designer accessories like shoes and handbags are a must in the fashion world. But getting your hands on an authentic Prada handbag will cost you. Well known designer brands like Prada are not only known for their craftsmanship and Style, but also for their ridiculously high prices. However, no matter what the price, some people will still spend their savings just to get them. Buying designer branded items, like clothes and bags, is the objective for fashionable women and also some men. This would be okay if you were financially well-off. This is where designer knock-offs come in.

If you’re not exactly into buying replica Prada Handbags, don’t fret, there is still a way for you to get what you want at a lesser price. Yes! You’ve heard right, authentic Prada handbags at almost half the price. All you have to do is to search the Internet. Although not exactly brand new, you can get second hand designer accessories at amazingly low prices. Most of these products online are in excellent condition, because designer items are known for their durability.

You can also get brand new authentic Prada handbags at a cheaper price online. Some sites offer discount on designer products. But be wary when purchasing from the Internet because replica Prada handbags can be very deceiving, especially to those who doesn’t have much experience in purchasing genuine designer wear. Check out the product thoroughly before buying. See if the brand or logo is spelled correctly and clearly. Although some manufacturers can replicate the exact logo, there are still some minor details that would stand out. Be sure also to check if the product is made in Italy, where the actual Prada items are manufactured.

If you are actually shopping for the designer product at fashion boutiques and outlets, observe the craftsmanship of the merchandise. An authentic Prada handbag would be easy to differentiate form the replica Prada handbags if you just know where to look. The craftsmanship on the real ones is unquestionable, not a single stitch in the handbag would be out-of-place. Prada also uses genuine leather on their bags, so make sure the one you’re eyeing is not made from artificially manufactured leather. It would be distressing if you paid for an original and got the fake one instead.

Don’t worry, when you buy an authentic Prada handbag, you are sure to get your money’s worth. These bags will last a long time. Some shops will even require you to bring your bag to them from time to time for rebuffing. You can’t get this kind of perks when purchasing replica Prada handbags. So check out the latest line of Prada handbags online, or at the official Prada outlet near you.

A Prada Hat looks like a Prada because of its textured yarn and only Prada styling. You can pay as much as 269 dollars for a Prada Hat and feel its snug special fibers cover your head and make you ready to brave the wintery out of doors activities for which it was designed. Prada Hats for men are especially good for active men and those men engaged in outdoor work or sports.

If the thought of a Prada Hat is something that you are considering, consider all of your options and base your decision on the Prada Hat that you will wear with pride at an affordable price. The Prada name on your Prada Hat is a guarantee of the fine workmanship and material that made in Italy products are famous for. Their quality in Style and material reflects on your status and overall sense of comfort. Wearing a name brand hat is an added boost to your ego and a Prada Hat fits that need to a tee.

Women just love to shop for handbags from top designers like Prada, Fendi, Christian Dior, hermes, and gucci. This is because of the great appeal and elegance that these bags possess. What is more, designer handbags are fashionable. If you are into Prada, there are several styles for you to choose from. The bad thing about designer brands is when you do not know which one is actually real and which is fake. If you want to get the best deal, you should be able to identify an authentic Prada handbag from a fake handbag. This way, you will be able to get the most out of your money.

An authentic Prada handbag is imprinted with a triangle-shaped logo. Make sure that the text spelling in the labels is correct. When the price is ridiculously low, you might want to stay away from that bag. Low prices do not necessarily mean that you are getting a great deal. Sometimes, the quality of a product can be determined through its price. If you find a really cheap Prada handbag, this might mean that it is a sham. The shop selling cheap prada handbags are mostly trying to scam you of your money and putting a bad name to Prada Handbags. If you want to ensure the quality of your handbag, buy only from reliable retailers. There are a lot of designer handbag dealers that have been in the business for many years. Some of these are operating locally, while there are some that are selling their products online.

Prada, the legendary Fashion icon that first started in Milan back in 1913 is now recognized as being among the most influential design houses of all time and it is little wonder that there is a Hollywood film based on the fashion industry named ‘The Devil Wears Prada’.   It is therefore only understandable that from this great design house come the prada sunglasses with their butterfly shaped frames that will definitely give you the look of some mysterious and glamorous diva.  These sunglasses come in elegant and trendy shades that will really make a big difference to the way you look.

They come in different shades of black, brown, tortoise and lavender. Assuming you have not already seen and loved Prada Sunglasses, they come in well crafted, fabulously simple butterfly shaped large plastic frames. These famous Butterfly Sunglasses feature hand made frames that are created to ensure you lust for them.

They come in an extensive range, from the contemporary designs to the more classic traditional designs, all of which come in beautiful color palettes of neutral tones that consist of black, green, brown, creams and grey. These elegant choices of color compliment the Prada Butterfly Sunglasses designs stunningly and transform the frames into very provocative, must have sunglasses for all you design frame lovers out there. Only Prada can make such subtle designs with slight wiggles along the edge of the frame and then suddenly transform the simple round oversize frame into something totally iconic and original.

So if you’re looking to really step out there in a big way, and you crave for this stunning diva look, then what you need is a pair of Prada Butterfly. You will be pleased to know that these don’t only offer you a classy celebrity look, but these sunglasses will also offer excellent UV protection for your eyes. This is most important as prolonged exposure to the ultra violet rays contained in sunlight can be damaging to your eyes. The Prada Butterfly Sunglasses are truly an all time classic. If you had to choose only one pair of designer sunglasses to possess, then it would definitely be Prada Butterfly Sunglasses.

In the new Miuccia Prada’s shoes collection there are plenty of magnificence-glittered stones. Crystals decorate the clothes and shoes.

The shoes for spring-summer 2010 are with semi-transparent hills which glow in every step.

A highly educated woman with a doctorate in political science, Miuccia prada inherited her grandfather’s leather goods company in the mid 1970s. The Prada Company had been founded in 1913 by Mario Prada and was the luggage maker of choice to the Milanese aristocracy.

Miuccia created the first nylon bag in 1978, and the classic simple, black nylon knapsacks with the silver-metal Prada label were presented in 1984. These became a cult item among Fashion followers, and a Style icon of the 1990s. The move inadvertently launched the craze for fashion labels to produce signature bags of their own.

Perhaps somewhat surprised by her initial success, Prada presented her first ready-to-wear collection in 1988. Considering her active commitment to political discussion and debate, it is not surprising that her design work was considered unconventional: it often embraced retro styling with offbeat color and pattern combinations and made use of both high-tech and old-fashioned materials.

Prada has, in various collections, combined stilettos with thick wool socks, fur helmets with cocktail dresses and tiaras with work clothes. She has described her designs variously as ‘uniforms for the slightly disenfranchised’ (the name given to her first collection) and as bad taste, ‘I don’t make elegant clothes anymore, but the opposite. I make ugly clothes from ugly material.’

Techno styles make use of industrial materials and can express an industrial aesthetic, which in itself reflects cultural values. Prada’s comment suggests that she is presenting buyers with a choice – a freedom to choose their own aesthetic. Her dresses decorated with celluloid strips defy convention, even her own conventions, thereby introducing an element of self-reflexivity into her design practice.

Prada’s spirited and experimental fashions have a wide appeal in the twenty-first century, as they serve a purpose far greater than just adornment. Often drawing on the military uniform, like both gucci and Dolce and Gabbana she exploits the erotic appeal of sartorial militarism.

An inadvertent trend setter, like Rei Kawakubo of Comme des Garcons, Prada commissioned Pritzker Prize awarded architects Rem Koolhaas to design the New York and Los Angeles flagship stores – called Prada Epicenter – which were opened in 2001 and 2004 respectively, and Herzog and de Meuron to design another, in Tokyo, in 2003.