Its popularity sparked thousands of imitations and the print was replicated on everything from baseball caps to shoes. The label’s luxury status was dealt its final blow when former EastEnders actress Daniella Westbrook stepped out with her young daughter, both head-to-toe in the house tartan, complete with matching buggy.
After fighting hard to shake off its unfortunate associations with ‘chav’ culture the firm has divided the country into three categories according to how smartly they want to dress.
The luxury Fashion house has introduced a new tripartite system, splitting glamour queens who opt for silk catwalk dresses from those more comfortable in scruffy jeans.
It was U.S. businesswoman Rose Marie Bravo who transformed the brand’s image when she joined the company in 1998, spearheading a renaissance that saw the likes of Kate Moss, Rachel Weisz and Emma Watson star in its advertising campaigns.
Mr Werner is not the first to have turned his home into a tribute to a fashion label.
Footballer Philip Neville turned his 18th century grade II-listed home into a Versace-themed palace after he bought it ten years ago.
The decor featured gold-panelled ceilings and monogrammed gates sparking widespread ridicule.
The property was on the market for a year before selling for £1.5million below its £4million asking price earlier this year.
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